So, you really want to start a business?
It’s amazing how many times I have asked that question in the last 10 years. From the moment I started NibMor Chocolate, people were asking me how to start a business. Which is funny, because back then, I really had no idea what I was doing.
In some ways, I have always felt that was a good thing. Mainly because if I knew what starting a business entailed, I might never have actually done it. But as I contemplated the next step in my career (the choice having been between starting another business + consulting or going back to work for another brand), I started to think about that time in the beginning and when we were scaling NibMor. I was thinking about how few resources there had been, and surely, there must be more now? I thought, there has to be more than just googling and finding some random connection to give you advice (and usually not so great advice), right? Things must have evolved in all this time? And in some ways they have and in a lot more ways, they haven’t.
I’m not going to sugar coat this: starting a business is hard. It’s really hard work, hard emotionally and sometimes physically too- when we started NibMor, I was on my feet making chocolate bars for 16 hours at a time and my partner was running around the whole Eastern seaboard trying to make sales to sell those chocolate bars. I remember my time during a coaching program where people would get up on stage and say things like, ‘It’s so great! I work at home in my pajamas!’ and ‘If you just follow these steps, you’ll be on the path to success in owning your own business!’. Guess what? Over the last 10 years, whenever I am in my pajamas and working it’s usually because it is the middle of the damn night and there is a lot to do. I work on the road in my pajamas in my hotel room- if I am in my pajamas at any other time, something is seriously wrong (or I’m depressed!). And the whole ‘just follow these steps’? Yes, there are steps. It’s just that most people out there are always holding something from you. For instance:
Advice person: Go hire a broker.
You: Ok, who?
Advice person: Just go hire a broker.
You: Got that part, can you give me some direction?
Advice person: Hire a broker, tons of them out there.
You: (sound of your head hitting your desk) Great. Let me get right on that.
So the quality of the advice or the person consulting for you is REALLY important. Otherwise, you will be stuck in Google purgatory for a long long time, hire people you never should have hired and learn the hard way.
I’ve worked with dozens of brands (including a few of my own!), sat across the table with buyers from some of the largest retailers in the country and placed product on shelves from local stores all the way through Whole Foods and Walmart. Through this blog, my upcoming podcast and Instagram, I’m going to offer you a lot of free content to get your business going and help you avoid the pitfalls that come with starting and growing a business (so sign up for the newsletter and follow me on Instagram, ok?!). Why? Because I wish someone had put it out there when I started my first business. And if you want to get more in depth, go to the contact page and inquire about working one on one.
So, you really want to start a business? Well, let’s do that then.